We’ve spent a lot of time recently talking about online videos and how great they are. The truth is though, that unless you are using video correctly it will add no value whatsoever to your business.
With all the talk of how valuable videos are, many businesses seem keen to jump on the bandwagon and add video to their website without giving a second thought to what the point of it is. It seems that some businesses only want to add videos because everyone else is doing it, or because they seen a competitor do it and it looks good, or because they’ve told that having a video on their website will attract countless new customers…
