There is a remarkable contingent of marketers still harboring unrealistic and often dangerous expectations based on certain erroneous principles that are supposed to lead to online marketing success.
The result is either a lack of preparedness for what’s required to execute a marketing strategy and build a lasting, successful online business or a misunderstanding of how to prioritize limited resources to improve ROI, or both.
Therefore, many businesses ultimately suffocate before ever having a real chance to thrive…
