Facebook’s released a new blog post which examines the rising importance of mobile connectivity, and mobile marketing, in our communications landscape. The new post is part of a larger Facebook research project called ‘The Thumb is in Charge’, which examines the wider mobile shift in more detail, highlighting the opportunities, key trends and behavioral shifts which all businesses need to be aware of to best respond to rising consumer demand. The project gathers together learnings from a wide range of research, both Facebook’s own and from external providers, examining the evolution of mobile and how we’ve come to rely so heavily on our devices to keep us in the loop. As noted on the blog:
“The shift from desktop to mobile is one of the biggest stories of our time, and perhaps one of the biggest in the history of retail. And it’s moving at a rapid pace.”
There are some fascinating and compelling insights in the report – here are some of the highlights:
‘It’s all in the Thumbs’ – Facebook’s New Research into the Rise of Mobile Commerce
