Watch any recent investigative drama or TV show and you will notice this scene. A director walks into the room and looks at a massive wall-to-wall display of screens. Then, this director asks the team in the room to update the display based on specific queries like, “Show me the suspect’s location,” “Give me background information,” and “Show me his network of business partners,” and the display automatically adjusts accordingly.
Marketing executives are excited by the idea of the social command center as a way to organize many social streams into a single view. As described above, they envision a room full of interactive, responsive TV screens that show real-time activity across social networks, enabling instantaneous response and engagement with customers…
