“Movement is life.” In the movie World War Z, those were the words Brad Pitt’s character spoke to a family who opted to barricade themselves into their apartment rather than seeking to be rescued with him. To be fair, they had a good thing going: a few weapons, some food, and even beer. For them, movement was the unknown. Staying put kept them in their comfort zone, where they felt protected.
It also got them killed.
In SEO and even web marketing in general, staying put can have similarly disastrous effects on your business.
I recently had an interesting conversation with a gentleman in a LinkedIn group. The question posed was “How long does SEO take?” This is the answer that got my attention: “If you know what you are doing, you can get top three results…overnight.”
