Think going online solved marketers’ problems? Measurement and accountability did finally arrive on the scene with digital marketing, but a bigger, multi-headed monster was born along with it. World, meet conversion optimization.
If there is a single phrase that has been abused beyond recognition, it is conversion optimization for websites, emails, and yes, landing pages.
We’ve heard all the to-dos for great conversions over and over again. Use clear CTA, the right colors, enough white space, convincing copy, large and legible fonts, and so on…
Is Your Landing Page Missing These Critical Conversion Factors?
