While content marketing has had significant trend growth across 2014, it’s still an area that baffles over half of marketers…
And while B2B Marketers everywhere generally still see ‘measuring content’ as one of their biggest challenges, more and more of us are coming up with well-documented strategies to smash those business goals …
Creating content that is relevant, adds value and is SMART, is the sure-fire way to B2B lead generation success. Take a look at this 6 quick but seriously effective steps to make your content marketing super smart, and you’ll be the content queen (or king) bee in no time…
SPECIFIC
Use data to define your buyer persona.
Buyer personas are a powerful way to deliver content that is as relevant and valuable as possible – to the right buyers. The more factual and in-depth your buyer personas are, the more targeted and relevant you can make your content marketing.
Forget brainstorming and dig deep into your customer database, email lists and website data to understand who is interacting with what. Remember to go beyond the demographics and glean some psychographic insight too…
