In times of rapid change, learning new skills equips you to adapt and thrive. It also helps you to sidestep programmatic thinking – the tendency to rely too much on existing knowledge and ignore signs that it isn’t as effective as it once was. Nowhere is this truer than in the field ofcontent marketing.
An expanding body of evidence, collected from surveys and conversations with marketers from a variety of organizations, points to a growing gap between our need to plan, execute, and measure effective content marketing initiatives and our skills for doing so…
Is Your Content Marketing Career on Autopilot?
