I’m a bit of a risk-taker when it comes to my gas tank. If you cared to check, most days you will find me driving around with the gas light on.
In fact, I’ve done this so long that I have it down to an art. I know how many miles I can go, and even how the car starts to drive when I’m operating on fumes.
Why, why on earth would anyone do this, you might ask. The answer is simple … because so far it’s worked. I haven’t found myself on the side of the road unable to keep going.
With a quick fill-up, I’m back on my way. The problem is, you know that eventually my pit-stop strategy is going to fail. When I pull into a parking lot for one more stop, I’m not immune to worrying about my glowing orange gas light, and the big ‘Check Gages’ that’s projected onto my windshield. ‘What ifs’ ranging from a new meeting to a call from daycare run through my head, and I know I would be slow to get there because I would have to stop for gas.
So… why the admission regarding my poor approach to fueling my vehicle? Because, the same pit-stop strategy is what I often see when evaluating a company’s blogging efforts.
Is Your Business Blog Running on Empty? Here Are 4 Ways To Fill the Tank
