Blogging and your Social Media Marketing Strategy

social media marketing strategy, I have to ask – is your blog at the heart of your marketing?

I know that probably sounds strange to ask – you know me for my love of social media, especially when it comes to using social media for your SEO.

But I have to tell you this – your social media should be an extension of your marketing strategy.  Your social media isn’t the focus of your strategy.  It shouldn’t be your primary strategy.

And it shouldn’t be what you focus the majority of your attention on.

Sure, scheduling your updates and responding to your customers and prospects takes time.  But your site is your virtual storefront. It is the one thing online that represents you and your brand to your customers, and it’s the place online where you share your story with your customers.

For this and so many other reasons, your website is at the heart of your online marketing and must be respected accordingly.

3 Reasons Your Website Must be at the Heart of your Social Media Marketing Strategy

1. Your website is your property.  Your social profiles are not!

How many times have social networks had security issues?  How many times have social media platforms come…and gone?  When you don’t own your content because you’re not paying for a service, you are at someone else’s mercy.  You have no recourse if there are technical glitches, you have no recourse if you inadvertently violate the rules and get shut down, and you have no recourse if one day they go out of business without warning.

Is Your Blog the Center of Your Social Media Marketing Strategy?