Hardly a week goes by when I don’t come across some kind of request from a company or organization asking for speculative work submissions (also known as “spec” creative, co-creation, or user-generated content). While these are often portrayed as a shot at fame, fortune, and glory, the reality is they are largely a waste of time for participants and organizers alike, with barely some form of short term awareness generation for the brand while exploiting the participants…
Is User-Generated Content a Shot at Fame, Fortune, and Marketing Glory?
