Most marketers approach the new year with a burst of resolve and a vow to tick off items on their marketing wish lists. But the digital world is evolving so rapidly that many marketers are left wondering which trends and technologies will endure beyond 2014, and which will just be flashes in the pan.
My big prediction for 2014 is that “consumers will become the new content marketers“. We’ve all heard the phrase “content is king” countless times, but it is becoming increasingly apparent that user-generated content is heir to the throne.
Is This the Next Big Thing in Your Content Marketing Strategy?
