Many businesses look to paid search to kick-start their online marketing, but columnist Mona Elesseily notes that you need to have the right elements in place before you can launch a PPC initiative.
There are significant obstacles that could impede your online marketing success when working with a client — and they’re not always related to the way PPC accounts are set up. You can have the perfect bidding, ads and landing pages, yet still see only limited success in accounts…
Is There Hope For Your Prospective PPC Client Or Campaign? Giving PPC Tactics Essential Support
