What is the difference between web copy and print copy?
Actually, there isn’t a difference because other than the format in which they appear, they most both engage and persuade the reader to take an action.
The only real difference is how they are read.
Website copy
Reading from a screen is very different from reading from a printed page.
79% of web users only ever scan a page of text rather than read it all word for word. Plus, their reading rate is much slower so your writing must be concise and written in short paragraphs with sub headings and summaries to help the reader find the information they want quickly.
