We’ve all done it. We’ve all looked at buying a Facebook ad for our product or service, marveled at how affordable it can be ($5 for a week? Pay per click? Sign me up!), and convinced ourselves that spending the money is worth it for brand awareness.
But is it?
The research team at TechnologyAdvice have partnered with Unbounce to survey 456 Internet users about banner and display ads, social ads and sponsored search engine results. The results are sobering to say the least…
