More publishers are debuting exclusive, optimized content
Popsugar Rush is a daily series around trending topics that will premiere on Facebook and appear exclusively on the site.
On April 30, Popsugar will announce a daily show called Popsugar Rush at itsDigital Content NewFronts presentation. But rather than have viewers catch the program on its women’s lifestyle channel on YouTube, they’ll be directed to Facebook where it will run exclusively for 24 hours.
“In every way, we are crafting the video specifically to be optimized for Facebook,” said Popsugar Studios president David Grant.
Hosting such exclusive programming appears to be Facebook’s latest move toward becoming a dominant player in streaming video. BuzzFeed and ABC’s Jimmy Kimmel Live also recently struck a deal with Facebook, while a number of other publishers say they have projects in the works…
