The modern marketer – or business owner, for that matter – has to wear multiple hats at any given time. There’s a lot of work involved and automation is absolutely necessary to maintain your sanity (and your work quality, too).
But as customers get more and more overwhelmed with information and more businesses automate their marketing, is there a tipping point where automation will lower conversion rates and profits? More importantly, how do you find out where that tipping point is for your audience?
There’s no doubt marketing automation is the way to go:
Automating your marketing is now considered a must-do for running your business – and for good reason. Companies that automate lead managementsee a 10+% revenue increase in 6-9 months and 44% of companies using automation in their marketing see a return on investment in 6 months, 75% within 12 months...
Is Automating Your Marketing Saving You Time, or Losing You Customers?
