image credit: martin barraud
Even established brands are still pondering how they should allocate their marketing budgets in 2016. One of the biggest mistakes they make is trying to choose between investing in digital or offline marketing campaigns.
There is no denying that digital marketing is extremely effective. U.S. retailers spent $60 billion on digital advertising last year. However, digital advertising is even more effective when used in conjunction with offline marketing efforts…
Integrating Your Digital and Offline Local Marketing Campaigns
