Until this morning, brands that wanted to put video ads on Instagram were limited to 15-second clips, the same length of video that users were able to post with their original content. Now, in order to appeal more to big brands and (hopefully) bring in more ad dollars, Instagram is offering the option for 30-second ads.
Instagram stated that the longer ads would “give ads a more cinematic feel.” The ads would be integrated withInstagram’s recent format update, allowing portrait and landscape photos in addition to the usual Instagram square. Because of this, users can expect to see overlap between ads that appear on Instagram and those seen in other media, such as television spots and online video ads, due to creators having more options and flexibility with the ads they are making…
