Three years ago, if you asked most businesses what social media platforms they were active on, almost all of them would say Facebook and Twitter. Today those two are still in the lead, but we’re also seeing a lot more variety. More companies are seeing success on other social networks that aren’t as large as Facebook and Twitter—such as Pinterest, Google+ and Instagram—but still allow businesses to reach a very active and engaging group of consumers.
Out of all of the newer social networks, Instagram is doing a lot to set itself apart. With over 300 million active users, Instagram ranked in the top 10 smartphone apps of 2014…
Instagram for Small Business: How to Build a Loyal Following
