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Maybe you’ve heard this already, but video is a pretty big deal in social media marketing these days.
Of course, you have heard this – anyone who stays up to date with the latest social trends, in any capacity, knows that video has seen massive growth in recent times. That video content’s generating the most organic reach of any post type on Facebook. That Snapchat’s grown from 2 billion video views per day only a year ago to 10 billion today. That video consumption on Twitter has grown 220x in the last 12 months.
The technological evolution of mobile devices, coupled with increased network capacity, has upped the ante for content creators everywhere. Now, with people able to watch video anytime, anywhere, that’s generally what they do, and their expectations for how you reach them through content are also increasing in-step. If you’re not considering how you can use video to your advantage, you may be missing a trick…
