Multi-channel marketing (sometimes called cross-channel or omni-channel marketing) is an exhausting concept that entails extensive planning and analyzing. It takes a full creative marketing team to implement a multi-channel marketing initiative, making it critical for everyone to be in agreement about your audience, messaging, branding and overall goals. With so many moving parts, i.e. so many channels, make sure to keep one thing in mind: the consumer. Whether you are brand new to social media marketing and are hoping to reach 100 Twitter followers or are a social media savant, keep these tricks and best practices in mind as you strive to get your brand in front of the right people on all the channels.
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