Mobile is growing and growing rapidly. Given that there are now 1.91 billion people in the world with smartphones – and with that number predicted to reach 2 billion within the next year – it’s never been more important to ensure that you’re keeping your mobile marketing customers engaged.
But what exactly is customer engagement, and why do you need to be concerned about it? From a marketing standpoint, engagement involves establishing higher value customer relationships and deepening the relationship with your current customers. The ultimate goal of customer engagement is to encourage your customers to spend more time with your brand while establishing a stronger connection. In exchange, engaged customers tend to be spend more money and be more loyal…
Innovative Ways To Keep Your Mobile Marketing Customers Engaged
