Everyone loves being a part of the “Next Big Thing”. Whether it’s the newest, sleekest iPhone to replace the new one you purchased only 10 months back, “going green”, or bulletproof coffee, we can’t get enough of shiny, bright, new. In many ways it doesn’t matter if the “new” is re-created from something old, like a building made of recycled bamboo. We are addicts for new packaging.
This may explain why an almost unbelievable number of brands are intending to budget for influencer marketing campaigns before the end of this year. The Influencer has been around for hundreds of thousands of years. If we think back to the Greek Ages, anyone with a higher status than another could be in a position to influence on the behalf of another.
Repackaged and rebranded into the formal role of Influencer Marketer, such a person in position of authority with social klout can pull some serious weight for a brand…
