Last week’s webinar, sponsored by LittleBird, was a “chapter two” of our conversations in the past six weeks about Influencer Marketing, a concept that has been around since people first took another person’s word for a product’s appeal and thereby created a circle of trust that ultimately led to brand success.
In this webinar, we focused on B2B Influencer Marketing with two case studies from Dun and Bradstreet and IBM. Both cases took our audience through the initial steps, creating metrics for success and tactics for how you work with influencers. Dustin Luther, Digital Marketing Executive of Dun and Bradstreet, Amber Armstrong, Program Director for IBM Social, Mobile and Commerce, see B2B Influencer Marketing as the most cost-effective and resilient of strategies, and have sufficient results to continue to get endorsement from their management. Julie Zisman, Head of Marketing at Little Bird, shared strong advice (including what NOT to do in Influencer Marketing) with the attendees. I invite you to listen and download the webinar here. Also, we collected some great tweets here in thisstorify…
Influencer Marketing: It Worked in 1890 and It Works Even Better Now
