image credit: paramount studios
I’ll say it: the days of outbound marketing are over.
The “Wolf of Wall Street” mentality of harassing customers over the phone, sending spamy emails, and going door-to-door to close deals has become much less effective in recent years. Customers have access to so much information every day, they’ve become increasingly resentful of marketing intrusions. The rise of blocking tools such as caller id, spam folders and ad blockers is not coincidence.
Inbound marketing is the new normal. That’s the idea that if you provide value to customers first, they will respond by returning that value back and doing business with you…
