Mobile optimization strategies have helped music streaming apps like Pandora, Apple Music and Tidal completely disrupt the music industry. With their cost-effective pricing, large collection and ‘on-the-go’ experience, they’ve managed to convince even the long-standing music pirates that streaming is the way to go.
But how did they do it? How did they manage to onboard millions of users, convert them to paying customers, and clock billion dollars in revenue?
Behind the massive success of these music streaming apps are some clever mobile optimization strategies that have played a pivotal role in their success. These strategies were key to improving every growth metric that matters– acquiring new users, optimizing app experiences, building user engagement, retaining customers or increasing revenue.
Here are the seven mobile marketing strategies that stole the show:
Improve Your Mobile Optimization Strategy With These 7 Steps
