Email marketing campaigns are a great way to engage with your prospects and can provide a significant ROI. However, if your database is not up-to-date, you may be reaching out to email zombies – inactive contacts that no longer open your marketing emails. Not only does this hurt your deliverability rates, but it also puts your organization’s IP address at risk of being blacklisted. And once you’ve been blacklisted, you can’t deploy any emails at all.
So, how can you protect yourself from a zombie apocalypse? Before you board up the doors and stock up on supplies, consider the quality of your B2B data. Many companies don’t regularly cleanse and update their databases, which leads to data decay. As a result, they’re stuck with outdated, invalid, or incomplete contacts. This hurts their email marketing campaigns, and costs a significant amount of money over time. In fact, it costs $1 to verify a record as it’s entered, $10 to scrub and cleanse it later, and $100 if nothing is done…
Improve Your Email Marketing Campaigns by Avoiding B2B Data Decay [Infographic]
