Webinars are great for educating others – they help you reach out to your audience, show off your product and even interact with attendees through Q&A. But even after the webinar is over, that doesn’t mean the communication with your audience should end.
Why run a webinar?
First though, let’s step back a bit. This post started with the line “webinars are great.” But why is that?
According to a survey conducted by the team over at the webinar hosting service, ReadyTalk, clients who ran webinars saw 20-40 percent of registrants turn into qualified leads. Think that was impressive? They also found that prospects were 60 times more likely to convert when clients supplemented those webinars with post-webinar emails…
