What do you want from social media today?
I’ll answer this question for you: When you post something on Twitter, Facebook, or Google+ you want tons of people to click and read it. Right?
Oh yes, you’ve spent hours on writing your masterpiece, finding a perfect image for it. And social media is a great way to promote your work and attract people to it.
But, (yes, there is always a “but”) as far as you understand, you can’t just throw the link to your content out there and wait for thousands of likes and shares at once. If you want your content succeed, you should remember the fact that all social media networks are different: They have different audiences with different interests and needs.
As a result, you must know whom you are going to share your content with. Here the trick comes: always optimize your writings for each social network.
Do you know the typical audience of each social network? The fact is, not all of them are equal. Let’s take a look at today’s most popular social media:
- Twitter is like a loud party where everyone talks at once and where you manage impersonal relationships only.
- Google+ is like a club where everyone comes to share their passion with like-minded people.
- Facebook is like a big family where you take all your high school and college fellows, your old friends and family members who live outland.
Now, you can see that a perfect post should look different for each social network. Depending on people who interact there, you may need specific tricks to create awesome content for them.
Here are some ideas you can take to each popular network.
