When it comes to public relations, many small businesses and entrepreneurs balk at the cost of sending out traditional press releases. Why spend hundreds of dollars trying to reach journalists, bloggers and influencers through a press-release service when it’s possible to create content on the company’s site and disseminate it through search engines and social-media channels?
While press-release distribution companies like PR Newswire and PRWeb definitely have their place in the digital marketing ecosystem, using a blog to tell a story that you can control can be an effective way to have your news and views shared inexpensively and generate coverage in third-party publications.
I’m often asked by businesspeople how much time should they dedicate to writing blog posts. Here are some ideas about how to keep the actual writing part short and sweet and make the whole process a good use of your time, whether you are at a growing startup or make up a one-man-band.
