How to Woo B2B Buyers With Interactive Assessments

Assessments: The Ultimate Interactive Engagement ToolBy now, you’ve probably heard some insane success stories about quizzes and assessments that have gone viral.

One oft-cited example is a quiz from The New York Times, which was the newspaper’s most shared article in all of 2013. And we’ve all taken a Buzzfeed quiz (or fifty), right?

You may not be The Gray Lady, or even the viral media powerhouse of the day, but you can borrow their tactics to get unprecedented results in your B2B marketing…

How to Woo B2B Buyers With Interactive Assessments

CopyRanger

Rick Duris is CopyRanger.

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