Looking to step up your Amazon strategy? Columnist Benjamin Spiegel offers some effective keyphrase techniques to help you to optimize product pages and grow results.
Amazon is not only one of the top digital shopping destinations, but it also has become a major search engine for product-related searches. In a previous Marketing Land article titled, “The Future of Search for CPG Companies,” I discussed the shift in consumer behavior regarding product-level search, making Amazon the product search engine of choice for many consumers.
To win on Amazon, you need to have two things: a great product that actually sells and a well-optimized product page so consumers can find it.
To create these highly optimized product pages, you need to treat and optimize them like any other web page. And, just as with any other search-centric optimization, you must start out with strong keyphrase research to understand what your consumers are looking for…