Trust is the building block of every relationship — even if it’s between business and customer.
Social media has gone from being the bold new frontier of advertising to being an assumed element of almost any marketing campaign. But just because social media campaigns are commonplace doesn’t mean that you can just tweet your new promo code and watch the conversions roll in.
But the nature of social advertising — interrupting or distracting from someone’s personal news feed — combined with the fact that everyone is doingc it means that if you want to get those clicks, you’ll really need to earn them…
How to Win More Conversions by Building Trust on Social Media
