Good news, content marketers: SEO hasn’t really changed! Columnist Nate Dame explains how to get the most bang from your SEO buck in 2015.
The year 2015 is nearly upon us, and every marketing department is forecasting and planning how to make a new splash next year. How is your SEO strategy looking?
Now is a good time to dust off your (possibly outdated) SEO strategy and get it ready for the new year. Make sure it’s pointed at the right goal, and make sure that goal is understood and adopted across the entire organization: Google says the user is in charge, so — yep, you guessed it — the user is in charge!
Google’s Destination Hasn’t Changed
Many content marketers are confused about what SEO actually is today among seemingly endless changes.
Yes, SEO has changed over the years, but Google has not. Google has always been interested in providing the best results for its users. Period. SEO has only “changed” because too many internet marketers have been looking for the short-term win.
