There is a productivity principle that what gets scheduled gets done. This concept has definitely been central in my both my personal and work life, and is even more important when the two connect. Meal times during work days, for example, are a non-negotiable break from the computer.
Aside from Google Calendar, my other essential scheduling tool is Wunderlist, a beautifully-designed task management application that seamlessly syncs across multiple devices. It’s completely free to use, or you can upgrade if you want additional features.
Everything I discuss in today’s post is possible with the free version of Wunderlist, and the general ideas should also apply to whatever task management system you may already be using. We’ll cover:
- Why scheduling is important for business blogging
- The benefits of Wunderlist as a blog scheduling tool
- How I use Wunderlist in my business blogging workflow
- Three steps for scheduling your business blogging tasks
Why scheduling is important for business blogging
Though anyone can publish their thoughts online in an instant, effective business blogging is not that simple. Before you even start writing a blog post, you need a marketing strategy, blogging plan, time for brainstorming, a place to capture random blog post ideas, and an outlineyou can build from later.
After drafting, research, writing, editing and proofreading, your post is ready to publish. Then there is the social media promotion!
You may have a set day you like to publish on your own site, or you have a specific submission date for your company site or a guest post. Either way, you need to make sure all those steps are completed in enough time to meet your goal.
