Unique… Helpful… Engaging.
These are the words that describe epic content marketing – but too many people are getting it wrong.
We can debate all day long about what makes for good content. But the one thing many would-be content marketers stumble on is coming up with an idea that hasn’t been rehashed or done to death.
There’s no point marketing content, if you can’t make it high quality and unique.
In the rush to have something to say, many businesses latch onto half-brained ideas and try to ride it out. The result is a jumbled mess that doesn’t make any sense, and only serves to frustrate their audience…
How to Use the 3-Act Structure To Improve Your Content Marketing
