Supporters are the lifeblood of any nonprofit organization; from donations to volunteers, supporters are the fuel that help propel your mission. While we are often looking for additional ways to reach and tap into supporters, one significant way we can do that is by giving supporters a voice. Giving supporters a voice may sound easier said than done, yet with social media it doesn’t have to be. Social combined with rich content opportunities allows nonprofits to ask for and receive feedback in many ways, deepening supporter engagement and connectedness to your cause in the process.
Let’s start by first taking a look at why we would want to offer supporters a voice and then discuss some ways we can use social media to do just that. Most importantly, giving supporters a way to voice their opinion, preference, desire or hope shows that you care. And when people feel cared about and heard, they are more likely to take an action to help your cause, whether that be to volunteer, make a donation, or recruit other supporters. We’ve all heard the adage, ‘sharing is caring’. In this case, caring drives sharing and participation…
How To Use Social Media To Give Your Supporters A Voice