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For all the powerful processing work the human mind can do, it’s still prone to making bizarre assumptions or jumping to an illogical conclusion every now and then. Problem is, we don’t even recognize these patterns as strange. They’re built into the fabric of our thought — so to us, they just seem normal.
But upon examination, they’re revealed to be anything but normal. Why else would we buy Beanie Babies in bulk? Or consider a rhyming tagline to be “truer” than a non-rhyming tagline? Thanks, psychological biases.
Like it or not, these biases are part of us. So those in the business of persuasion can benefit from learning how to spot and play to them. Below are 10 psychological biases that relate to decision-making. Not only can these help you understand why you make the choices you do, each also has a sales takeaway attached to help reps use these brain quirks to sell better.
