Search engine optimization is famous for being a tricky game, especially since Google’s algorithmic changes tend to get ever more complicated. Paying attention to brand mentions, and capitalizing on them, can be a highly effective strategy for building links and your reputation as a whole.
While we will never know the exact details of Google’s algorithms, all you need to know about your link building strategy is that it should be backed by high-quality content. While the assumptions webmasters make about the Google algorithm changes can’t be called scientific, the major criteria are intuitive…
How to Use Mention Monitoring as an Effective Link Building Technique
