4 0 Panda 4.1: The Devil Is in the Aggregate

The author’s posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

I wish I didn’t have to say this. I wish I could look in the eyes of every victim of the last Penguin 4.1 update and tell them it was something new, something unforeseeable, something out of their control. I wish I could tell them that Google pulled a fast one that no one saw coming. But I can’t.

Like many in the industry, I have been studying Panda closely since its inception. Google gave us a rare glimpse behind the curtain by providing us with the very guidelines they set in place to build their massive machine-learned algorithm which came to be known as Panda. Three and a half years later, Panda is still with us and seems to still catch us off guard. Enough is enough.

  4  0 Panda 4.1: The Devil Is in the Aggregate

CopyRanger

Rick Duris is CopyRanger.

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