Lead scoring – the ranking of prospective clients (i.e., leads) according to the value each might bring to your business – is one of the most valuable tools in business development (BD) and marketing. Unfortunately, most business development folks don’t know where to begin with lead scoring, let alone how to get the most out of it.
WHAT IS LEAD SCORING?
Business development and marketing teams use lead scoring to assess a lead’s interest based on the frequency and consistency of their engagement. There are two major goals for lead scoring:
How To Use Lead Scoring To Better Engage Prospective Clients
