Conversion rate optimization is all about finding the right elements on a page to test. Should you test a new value proposition, image, headline or redesign a page completely?
All of these things are worth looking into when considering what to try but finding the right elements to A/B test can be very difficult.
Today, I’m going to introduce a shortcut for coming up with winning test ideas. Instead of staring at your page over and over again to come up with one or two new ideas, you can use this shortcut to generate a plethora of ideas in a short amount of time.
How to use Keyword Research to Find New Landing Page Testing Ideas
