How to Make Every Page a Landing Page

office-605503_1280Landing pages have long been central to content marketing; the idea is to develop small, individual Web pages that are narrowly focused on accomplishing one specific goal—converting users into clients, most often.

There is a new way of thinking about landing pages, however—a new mindset that suggests every page on a company website should be a landing page; every page should be specific and purposeful and attempt to convert users into customers…

How to Make Every Page a Landing Page


Rick Duris is CopyRanger.

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