Funnels have been a focal sales strategy for decades, serving as a general model for anyone looking to get the most out of a given lead pool. By breaking down the sales process into a series of steps, starting at the wide end of the funnel and working to the narrower end, salespeople can more effectively target their potential customers and see higher sales growth as a result.
Today, inbound marketing has replaced many businesses’ sales efforts altogether. Instead of hiring a dedicated sales force to sort through leads and juggle them through the stages of a sales funnel, companies are dedicating their resources to building and preserving a highway system that can accommodate multiple inbound streams of web traffic and put them in the best position to eventually convert. Part of that conversion-optimization process depends on a funnel system that can ultimately produce the most qualified pool of potential leads.
