Have you ever poured your heart and soul into a blog post only to see it completely tank?
It doesn’t generate leads and barely sees any views, while that silly GIFs article that took you half the time and energy goes viral. Doesn’t that drive you crazy?
To gain a better understanding of their audience’s interests — and ensure that their content is actually resonating — smart marketers are turning to the performance numbers of existing content to inform their strategy.
Numbers like post views and leads generated from past blog articles can reveal a great deal about which topics are hot … and which topics simply aren’t worth the energy…