There are countless awesome articles about how to curate, create and distribute content to support your business goals; one of my recent favorites is the Content Marketing Pyramiddeveloped by Curata. In this blog post, however, I want to talk about the use of content marketing in stress management.
The Elephant In the Room
Stress continues to be one of those elephant-in-the-room kind of topics at work. We don’t want our boss or team to know we’re stressed because it’s viewed as a negative thing and a weakness in the workplace. And often times, we are so caught up in it that we ourselves don’t know how much it affects us. How serious is the situation? The United Nations has declared occupational stress a global epidemic. And according to research conducted by the American Psychological Association, almost two thirds of North American employees suffer from high levels of stress coupled with extreme fatigue…
