Big data is a catch phrase that’s widely used but often misunderstood. I speak with small business owners and marketers who believe big data is a high level tool used by multinational corporations.
Boy are they wrong.
Big data has a tremendous use for small businesses. In particular, big data can be used to improve an organization’s social media marketing.
Here’s how to use big data to improve your social media marketing:
Step One:
The first step is to understand how data is structured and how you can use it for actionable insights.
There are two data types to consider: (1) your structured data, and (2) your unstructured data.
- Structured data fits nicely in your database. It’s the data that is easily linked to one another such as a consumer’s first name, email, and mailing address.
- Unstructured data is the exact opposite. It’s data that is not easily linked to each other such as social media chatter.
