Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Since Google searchers are actively looking for either pertinent answers or solutions, marketers can quickly capture their attention and convert them to leads with search engine marketing (SEM) campaigns—as long as they take the right approach, of course.
Neatly Organize Your Keywords and Ad Groups
One of the most critical elements of your SEM campaigns is the organization of your keywords. Here are the best practices to create ad groups:
