If there’s one thing I see many SaaS companies do wrong, it’s focusing only their website and signup page. What they fail to consider is that both elements form just one cog of a bigger machine; optimizers often forget the entire funnel has to be optimized.
True, it makes perfect sense to optimize your signup page as this can have a dramatic impact on the number of upfront trial signups. However, you also need to consider the following questions:
How to Turn Your SaaS Lead Nurturing Efforts into Lead Optimization Wins